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Bronny James, the son of NBA superstar Lebron James, signed his first NIL with Nike.
The move was announced Monday by Nike, as they will also include Iowa point guard Caitlin Clark, Stanford security guard Haley Jones, a top 2023 security guard DJ Wagner of Camden, New Jersey and Juju Watkins, a Sierra Canyon School (Calif.) teammate. signed by James. ‘.
LeBron James has been with Nike throughout his career, producing multiple signature basketball shoes, apparel, and more. Also in 2015 he signed a contract for life with them.
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Bronny James #0 of Sierra Canyon HS shoots a three-point basket in the first half of Glenbard West HS at Wintrust Arena on February 5, 2022 in Chicago, Illinois. (Quinn Harris/Getty Images/Getty Images)
Bronny James said he always felt like he was part of Nike’s family, given his father’s relationship with them throughout his career.
“Nike has been part of my family for as long as I can remember,” said an ESPN statement. “Having the opportunity to work with them and carry on my family’s legacy both on the field and in the community is wild – it really means a lot to me.”
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Nike added: “Every athlete is recognized as a player who is paving the way for the next generation on and off the field. These athletes are pushing Nike to think about new ways the game can break down barriers, bring people together , build a community and shape the future.”
Bronny James #0 of Sierra Canyon HS during their game against the Glenbard West HS at Wintrust Arena on February 5, 2022 in Chicago, Illinois. (Quinn Harris/Getty Images/Getty Images)
These NIL deals, which stand for name, image, and likeness, were implemented by the NCAA in 2021 to help college athletes earn money. This includes players who are already in college and those who are incoming students.
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James has not yet committed to any school, although he will be a top recruit for many Division I universities in the future. The James’ were recently spotted at Ohio State University on an official visit – a team the elder James was a big fan of growing up in Akron, Ohio.
Bronny James #0 and Amari Bailey #10 of Sierra Canyon HS celebrate after defeating Glenbard West HS at Wintrust Arena on February 5, 2022 in Chicago, Illinois. (Quinn Harris/Getty Images/Getty Images)
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James is positioned to graduate from Sierra Canyon School, which Nike sponsors, in 2023.
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